The winter world of the Autostadt is huge: 10,000 square meters area. Half of them take the ice rink – where there were huts in previous years there is a snowy landscape with a toboggan run. The declared goal was for guests to experience the Autostadt in its entirety. The idea was immediately accepted by guests and daily thousands of children and adults stormed the ice and snow playgrounds to enjoy a whole new winter experience. Thematically, the Autostadt surprised visitors with a trip around the world. This starts with the numerous culinary offerings and continues until the ice shows, which have been given a new concept this year: Instead of a few long ones, there are now eight short demonstrations every day. More than 40 different performances will take place until the 6th of January, each one of them will be a metropolis of this world.
We would like to take this opportunity to thank the great team, which successfully transported the idea of the customer to the guests and turned the event into an overwhelming success. Of course, we also thank the Autostadt for the trust that we received again in a great partnership. We are already looking forward to the next big event.